We now offer video production training to show you how you can capitalise on the video marketing revolution.















Video Marketing brings your business to life on the web. Potential customers can see what you have to offer both in terms of product or service and in terms of personality too. No other medium can engage and inform customers in quite the same way.

Plus Search Engines love the fact that you are hosting video on your website and sharing rich content, that gives people a better search experience, so it is a valuable Search Engine Optimisation tool also.

We know that not everyone has the budget to hire a professional, so we have designed a training day to get you up and running.


Plan, Produce and Publish

Aimed at business but open to all, our one day workshop will teach you the following:

Learn about Video Marketing and how to Plan your video through scripting and storyboarding so you can produce a sequence of images and words that will successfully convey your business message.

What camera, sound and lighting kit to buy.

Learn the basic camera functions and how to frame your camera for the best compositions; how to record sound; getting the most from your lighting situation and interview techniques to help you Produce the best results.

What editing software to use and its basic functions; how to edit your footage to get the best results; use of music and what format to deliver your video in.

Where to Publish your videos – places like YouTube and Vimeo and how to share them through social media networks such as Facebook, Twitter and Pinterest.

About the workshops 

Workshops will be held in indoor locations across Cumbria, Lancashire, Greater Manchester and Merseyside.

We can also provide on-site training at your place of work.

Contact: john@lakescreative.tv

About your trainer

John McKeown has been a broadcast professional since 1994, working as a cameraman for the UK’s top broadcasters and the hosts of the world’s biggest sporting events. Since 2007 he has also been a corporate video producer with clients as diverse as BAE Systems, Lakeland Kitchenware and the Lake District National Park Authority.

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