The daftest thing happened…

After a brief meeting with a local Country House Hotel here in the beautiful South Lakes, I was fresh in their mind when they needed to provide visual proof to back up their claims that they had produced The Most Expensive Dessert In The World.

This was a first for me – shooting a video to send to the Guinness Book of World Records.

They needed this video for the next day, so I thought I can do better than that, I’ll go up there this afternoon, take my laptop and burn them the DVD they needed right there and then. Being a quick worker, within a few hours I’d shot and edited it and burnt it to DVD to send of to the boys from the black stuff.

It’s not my favourite piece of work by any stretch and I didn’t feel like shouting about it too much but I added it to our YouTube channel regardless. What happened next was incredible but not extraordinary.

Crucially, I allowed the video to be embeddable on other websites and after some hurried viewing activity on an external site, YouTube made it a suggested video. It has now had 60,000 views!

It’s good to share!

If only I’d embedded this video on my site. The Video SEO (search engine optimisation) benefits would have been fantastic. Why? Well Google rewards sites that go to the effort of producing content that communicates with its audience and if you’ve made a video, you have gone that extra mile and they will rank you accordingly.

There are many ways that video can be used to boost your SEO so maybe it’s time to think twice about putting all your SEO eggs into one basket. Boil up a couple of videos.

Oh… here’s the video. It was delicious by the way 🙂

http://www.lindeth-howe.co.uk/
http://www.guinnessworldrecords.com/

Testimonials, Testimonials, Testimonials

If you take an interest in marketing yourself, you’ll have been bashed over the head by the proliferation of online posts lately, telling you about the importance of customer testimonials.

But there’s a reason for that. Testimonials are powerful tools to take to potential new clients. They beat any glossy advert in a magazine where you can tell the world how fantastic you and your new products are – it’s much better and quite often free to get someone to do that for you.

Think how effective then a video testimonial can be. It’s there right in front of you. You’re getting it from the horse’s mouth – “We used this company and they are GREAT!”

Excellent!

They’ve taken the time to give the business owner the testimonial and they’ve got over their fear of appearing in front of the camera – all because they think so highly of the service they’ve been given. As a potential new client, you can look them right in the whites of their eyes and judge their credibility. Try and think of a medium that lets you do this as well. You can’t.

I’ve put together here short snippets from three video testimonials. The first one and the last one I did after the event as I wanted to make sure they really were happy with the service I provided. The second one however, I got the clients to record that on the day of filming and it reflected fairly the experience they had on that day, despite not yet seeing the finished results.

When should you ask someone to give you a testimonial? Well that depends. If it’s a client that you see in person grab them and do them on the spot so to speak. Done carefully and in the right situation, this could even be done on your iPhone – just keep it short.

If it’s a remote client, you could always ask them to send you the video testimonial perhaps by using their WebCam but best of all (well I would say this wouldn’t I), is to get a professional video testimonial produced – whether you use a crew that’s local to them or a trusted local video marketer, it needn’t cost the earth.

It’s up to you to decide how valuable the video testimonial from that client will be and how much it will damage your brand if you publish a poorly produced video. Compare the cost of production against other forms of marketing you do and make your decision.

John

Make hay while the sun shines!

Look out of your window and you might think I’m mad but if you own a holiday let, this is the time of year to produce a short video of your property. The sun – when it comes out – is higher in the sky, the trees are getting leaves on them and your property won’t yet be full of holiday makers.

Quite often a good set of professional photographs are all that is needed to show off your holiday property, yet video literally does add that extra dimension that makes you feel like you’re in there. The flicker and crackle of a wood fire, the textures of the soft furnishings, the views from the window.

In the fine tradition of Blue Peter, here’s one we made earlier for the Beech Hill Hotel’s extra special High Biggin Luxury Holiday Home – http://youtu.be/fH5d_NE3n88.

If you would like to see further examples of the variety of our video work then visit www.lakescreative.tv and please leave us some feedback.

Make hay while the sun shines. Or rather – video!