Many businesses now use video as a communication tool on their websites. Quite often this will be a showreel video that gives an overview of their business and occasionally a customer testimonial video, though often, little thought goes into the possibilities of what can be done beyond that.
The Beech Hill Hotel, Windermere are a great example of a business that has incorporated video into their marketing strategy. They quickly learnt that social networking requires content and that there is none more engaging than video. So when they Tweet about their upcoming Wedding Fayre, there’s a short video that goes with it. When they put a message on their Facebook page about Weddings at the hotel, there is a video for that too.
“We first used Lakes Creative two years ago to produce a video for the hotels’ nearby holiday home in Bowness and we couldn’t believe how effective it was” says Fraser Richardson of R-Hotels. “In less than five weeks the video had been viewed 1,300 times on YouTube and Facebook. If we had any last minute availability I would post the video on our Facebook page and Twitter account and it would get booked up straight away. People could now see what we had to offer and the video has paid for itself many times over.”
“Lakes Creative have produced many videos for us over the last two years and we couldn’t be happier with them” says Beech Hill manager Jonathan Allan. “They understand our business and know what we want to achieve. They have been flexible, great to deal with and would recommend them without hesitation.”
The good thing about video is it is flexible, has a long shelf life, boosts your web rankings, provides great value and most importantly, is effective. Better still, most of your competitors haven’t been brave enough to try it yet.
For more information on Video Marketing contact us at email@example.com.