Sex, Tries and Video Tape

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Okay so there is no sex and I moved over to hard disk recording some time ago but we are going to talk about tries.

Some of you will know that as well as producing video marketing materials and video strategies for businesses, I also continue to work in broadcast TV.

And as you are reading this, I am probably either on my way down or have already arrived at Twickenham ahead of the opening match of the Rugby World Cup.

For a change, I will be behind the presenters camera instead of filming the match, so hopefully I will get the chance to watch the England v Fiji game and soak up what is sure to be an incredible atmosphere.

For those that don’t know rugby, when you touch the ball down over your opponents line that is known as a try, which then gives you the opportunity to kick for two more points over the posts, also known as a conversion.

And that’s what where all trying to do with our contacts – convert them into paying customers – and using video in your marketing makes that job a whole lot easier.

As well as boosting your SEO, having video on your website creates an emotional bond between your company and your potential clients. Video alongside a product on your website increases the chances of conversion by a massive 64%.

So every time you see a ball being kicked through the posts at the Rugby World Cup finals, just think, that could be your company kicking for World Cup glory!

John

john@lakescreative.tv

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